TheFind, an Online shopping search engine that was acquired Official Facebook

It seems not just Google only interested with the ecommerce industry, as has been reported previously that Google has just launched its own #ecommerce named Google Store. Now is the turn of Facebook that tries to expand its business into the realm of ecommerce with the real action that is acquiring online shopping search engine TheFind.

These steps take Facebook as a concrete action that they are ready to compete in the realm of ecommerce. It is also believed by the market that Facebook will be one of great power and strategic in the indutry ecommerce with this acquisition. But up to now there has been no clarity how much value an acquisition made by #Facebook against online shopping search engine TheFind. As has been reported by the Fortune that Facebook has officially acquired TheFind on this day, March 14, 2014 and it also appears on the front page of this search site.



After the official sale to TheFind, neither Facebook nor TheFind will synergize to raise income through the social networking service's digital advertising business. According to the data we collect digital advertising Business Facebook last year were able to achieve revenue of about US $ 12.6 billion. Since the continuing income showed a significant increase in Facebook digadang-gadang as the dominant player in this domain.

What Is TheFind?


TheFind is a company based in Mountain View, California that has e-commerce site that can help its users find the products they want from various sites on the internet. So generally the search engine TheFind is an item from a variety of ecommerce sites that exist on the internet.

TheFind officially was founded in 2005 and has received funding from Redpoint Lightspeed investors and amounted to 26 million dollars. But in the end they had no power to reject the offer and are willing to turn off the Facebook site TheFind theirs to unite with Facebook.

Facebook said that "together, we're sure you can make the experience more relevant ads on Facebook and better for consumers. TheFind owned technology will be integrated into Facebook to make more relevant and more clearly visible to the audience, "seems to be a rumor about a service some time ago santer sounded on Facebook will add service button" Buy "have been answered with this akuisi TheFind.

Previous sale to TheFind action by Facebook, they've ever tried venturing business search engine with the name of Graph Search in 2013. But Unfortunately, the market is less positive about new products to respond to them. TheFind will be enhancements for Facebook users who want to try shopping services and certainly makes it easier for the users of facebook in their selling activity on the Facebook platform.

The advantages of Facebook and its users with the acquisition of TheFind

With this acquisition Facabook gained a lot of advantages and of course benefit them is they can maximize and develop your existing advertising feature on Facebook. Advertisers on Facebook Ads can get maximum results and certainly relevant to those expectations as well as the Facebook users can also get the advantage of seeing ads that are really relevant to that desired, so later the user will not see the ads bother them because it is not relevant.

The acquisition is expected to give a new color in the world of advertising Facebook in particular can be a lure advertisers to advertise on Facebook. The advantage appears to be not accepted by Facebook because TheFind, which has stood since 2006 it threatened gullung mat because some functionary of the strategic stay in them, so with this acquisition give a new breath to TheFind may continue to exist.

Hopefully after akuisi and synergy that made Facebook with TheFind resulted in positive results for its users. Moreover, the advertising side of Facebook which currently looks bad because the level of ad relevance is not good in the eyes of the user. So we wait and we wait for the next surprise – surprise what else will be given the next Facebook. Hopefully getting better and improving so that we as users will feel satisfied and helped by the service they provide.

Related Posts:

2 Responses to "TheFind, an Online shopping search engine that was acquired Official Facebook"

  1. I am looking for a site which is safe for online shopping in Pakistan and which offers cash on delivery facility at your doorsteps?

    ReplyDelete
  2. if we do not know the country of Pakistan .

    ReplyDelete