Google's mastery in processing technology and presented it to the world community does not need to doubt. After success through its search engine, Google also launched #Google + social media as one that is integrated with a variety of other Google products.
Launch of #Google plus indirectly also increases the use of Google's search engine as well as a number of other Google products. Even Google every month + is able to facilitate a 300 million active users. This number continues to grow in line with the development of features in Google +. See the magnitude of the potential, how to build a content strategy to support the efforts of our digital marketing? The following explanation as well as some real implementations that can be an example.
1. focus on the power of Visual Content
Visual content that is interesting and unique, being one of the forces that developed Google + with full concentration and seriousness. This can be demonstrated through the development of a non-profit organization that is managed utilizing Google +. One of these is a non profit organization, the American Red Cross (The American Red Cross). Humanitarian organizations, this one manages to develop popularity through the process of sharing interesting content to Google users + more.
According to Curtis Midkiff as the Direkut Social engagements, the American Red Cross, American Red Cross philosophy that is able to bring this organization agnostic towards a better level of popularity again. By utilizing the Google +, the American Red Cross can make sharing content on various humanitarian activities, infographics related to blood donation as well as content that is integrated with video at #Youtube. This step would be a new thing for the development of a non-profit organization in the field of utilization of social media.
2. Know your wishes and tastes of the customer
One example of a successful brand using Google + as a means of promotion and branding is the TopMan. Fashion brand successful United Kingdom origin storylines his customers through the process of sharing content that is unique and varied. Not only tried to popularize his fashion products, diverse TopMan also often share interesting photos, integrated with music content, meme, examples of stylish dressing style or other types of content which aims to entertain the customers and other social media users.
The strategy that is applied to TopMan proved able to bring brand this one has 1 million customers who add them on Google's Circle to ease the process of booking in retail.
Topman also attempted to utilize the features of Google Hangout for weaves an intense and intimate communication with its customers. Through Google Hangout, TopMan team can help customers find the right solutions and suggestions to improve the content of the wardrobe looks outdated. Because now customers are getting savvy and need a strong reason to invite them to trust the brand we populerkan.
3. Building Community
When you talk about building a successful company branding through Google and Google +, it's certainly not complete if we did not mention Cadbury. The popular chocolate brand this one already starting to harnessing the internet as a medium for listening to the aspirations and the opinion of the public about their products.
Long before Google + launched, Cadburry often make some research and find out about what people are talking about regarding Cadbury. From the research, Cadbury could then determine what promotional strategy that will be used to attract the attention of the community. Because by listening to and following the desired trend of society, a brand could survive the new flow of business competition.
After Google + start launched, Cadbury back slap with making building a community named "& Baking Cakes – The Cadbury Kitchen". Community that leverages Google + becomes a means for Cadbury Chocolate enthusiasts to share ideas and inspiration about the creations of Cadbury Chocolate-based dishes. With over 100,000 active members and the number of posts reaches 200,000, a community built for Cadbury is growing into a force that supports the development and creativity of the Cadbury company.
Now, of course it's high time we turn that leverages Google + to develop business and branding to build popular. Because it was not his day to build branding with the conventional way. Immediately when the head, and use the power of Google + to create a business that is so powerful!
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