It was supposed to be a business has a presence on the internet so that it is known to more people, even many of the entrepreneurs that are updating their business it online by issuing a big effort and lots of money. Static website and blog are two different things, the website business is usually shaped static while blog dynamic shape because there's always update the content regularly.
There may be employers who already have a website for their business to ask "I already have a Business website. My business already go online, and customers can see my company's information on the website. For what else I create a blog? "
First: we should not assume that the business and business blog website are two separate websites. In fact we could add a special directory for blogs on your business website. For example your business website URL is www.bisnismax.com, then you can add a new directory or sub domain to the new blog URL is bisnissehingga www.bisnismax.com/blog or blog.bisnismax.com.
Second: the content on the website business is usually shaped static, very rare or even no change of meaning in a long time. You can include information about your business on the web business that the static so that customers can view extensive information about your business. However, when there is no update content on your website, then the website will not be up in the search engines, such as Google. Search engines such as Google prefer websites that always sends the update content in their search results.
Third: Business Website might be able to provide information about your business if people are looking for based on the specific category or the name of your business. But if they're looking for support information associated with Your business industry, chances are they won't find your website in the search engines and you lose potential clients continuing candidate.
The Advantage Of Having A Business Blog
Let's look at some of the advantages of having a blog for business. One or maybe some of them will be able to meet your business goals.
1. Provides convenience to customers
One of our purpose built a blog for the business is to provide convenience and service to customers. There are some steps we can do while building a blog content to its customers:
Build content for potential customers; You'll want to increase the number of leads or prospects to your business. It would be better if the content is constructed in accordance with Your target market. For example, your business is website creation services, then you have to build content that is associated with the website, such as how to take care of the website, how to maximize the performance of a website, and so on.
Build content to help clients; You'll want to retain all of the clients in order to continue using the services or products you offer. Then make the most of Your business blog content to provide the latest information on clients, such as information that helps clients in maximizing the product that they buy from you.
Build content to subscriber; prospective clients and customers remain on your business are the ones who must continue to watch out for. Provide content that is beneficial for them, don't just send you a quote. If you currently have yet to build an email list, then you should start from now on.
2. Help increase Popularity in Social Media
Nowadays who would not use social media? Most internet users must have an account on social media, such as Twitter, Facebook, Google +, and more. And the good news is that social media can help increase the popularity of your business on the internet. Whether your business difficulties increase reputation in social media? The content of your blog can help your business is increasingly popular in social media, here's how:
Submit your content to social media can give better results compared to place an ad, surely there is a strategy that we should know about. We should also pay attention to what should we send it to social media, you should remember the 80/20 formula, meaning that only 20% of the status in Your social media accounts that promote your business. Well, if you submit a link blog posts on 20% your status on social media, chances are people who are interested in your business will be the fans or followers on social media.
When we build the content and send it to social media, make sure that the content that we send the given value on fans or followers on social media. The followers or fans will most likely be willing to share/retweet me-the content in social media so there will be more and more people will see it. In this process, indirectly will meningkatakan the popularity of the brand your business on the internet.
3. Boost SEO (Search Engine Optimization) Business Website
Search engines, especially Google, more emphasis on the web that is always up to date with new content. Well, Your business blog will help business website ranking in several ways.
Blog content be the size that your website has the quality; As we know, Google is working hard to provide more relevant search results on their Search Engine. One of the factors which indicate that a website deserves a good ranking in Google is the quality of its content. Build a unique and quality content continuously will help your website get better rankings on Google.
Blog content can help to dominate the search engines; One of the best ways to keep getting new customers and clients is maintaining Your website ranking in the search engines. If the user looking for specific information on Google and your blog content apparently performed with a good rank, so the result is you will most likely get new customers continued support from search engines.
4. increase the reputation of the Brand Business
As already mentioned before, having a blog will help you improve the popularity of Your business brand online. When you consistently build content that is useful to others, then it is certain that your website will gradually become a leader in the industry that You get into. Brand businesses that already have a good popularity in certain industries typically will also dominate the search results in the Google search engine.
Hopefully this article can answer your question as to why a business blog that is very important. From the explanation above, the points where it is most needed by your business?
0 Response to "Why Your Business Should Have A Business Blog?"
Post a Comment