Google as the search engine most used around the world, always make changes to their algorithm. The last update that was released by Google recently is the release of Panda 4.0 that makes significant changes in the search results in the Google search engine. This change is certainly a very important concern for all website owners, especially those who rely on #Google as a source of traffic.
However, although Google is always issued an update on their algorithm (probably will continue to do so), the standard is important for webmasters do not experience changes. Google wants the owner of the website/blog to always provide the best content and up to date for their visitor.
Roughly like what SEO developments in times to come? How do I optimize SEO on page factors relevant to visitor and also for the Google search engine? Here are 9 essential elements in the SEO of the website:
1. Update the Blog with useful Content For your audience
Building a blog is a very effective way to publish content that is related to your business, build your brand, increase the number of audience members, and establish the authority for business website. Maybe this is not the first it occurred to us, but these days and so on this is a must.
Build content that is always up to date and relevant to your business will make Your business blog got more trust from the audience, and certainly from the Google search engine. I myself have proven that quality content is a very important factor for the success of a website/blog in the search engines.
2. Website/Blog Terintegerasi with Google's Authorship
This feature was removed by Google a long time ago, but still a lot of website owners/blogs that have yet to exploit it. Google's Authorship is the way Google to verify the author content in a website, and takes into account how much expertise (authority) their respective authors with respect to a topic. And it turns out Author Rank (the rank of the author) strongly influence the search results in the Google search engine.
In addition, other benefits that can be obtained by a website owner if integrating your website/blog with Google's Authorship is Authorship Markup. You'll never see a picture of the author's profile in the search results of Google search engine, well this is called with the Authorship of Markup. Based on research, Authorship Markup can increase the number of clicks to a website because more attention Google users.
3. A fully optimized URL
These points are actually already covered since the first, and most likely there will be no change in the future. It is important to create a good setting on Your website/blog permalinks, so always contain keywords that are relevant to the content you create.
A few key points to optimize your URLs:
- Contains keywords that are relevant to the content
- Length is no more than 100 characters
- The URL does not contain more than 3 sub direktory (eg: Business/Online Business/eCommerce)
4. Title Tags that is fully optimized
These points have also been frequently discussed in any article about SEO. Since the first use of Title Tags is a crucial factor and it is very important for SEO, and I am sure would be so beyond. In addition to must contain the keywords that are relevant to your content, Title Tags are also supposed to be compiled with a clean language that attracts your audience to click and open your website.
Should we put the keywords in the Title Tags naturally. For the main page (homepage) in addition to enter keywords relevant to your business, it is advisable to add the company name, such as "Spicy Culinary Business – TahuJeletot.com". This is very good for branding your business. And for other pages, such as article content, we could also add the name of the company at the end of the title, such as "how to make a delicious spicy tofu | TahuJeletot.com ".
5. Heading Tags Are fully optimized
Each page in our website should have a heading tags (H1, H2, H3). Heading tags H1 indicates the main topic of your page, and is the first element in the page, make sure you only have one H1 on each content page. Usually on CMS WordPress tag H1 headings have been created automatically every time we create content.
We can create content becomes more elaborate by adding an H2, and H3, as you can see in this article. Highly recommended memasukkann relevant keywords in H1, H2 and H3 with fair use. Don't be too pushy to add keywords, create se-natural as possible.
6. A fully optimized image Tag
The tag on the image I think is still very important for SEO, it's important to strengthen the relevance between text and image content. In addition, a fully optimized images with good will get a good ranking in the list of image search in Google Image Search. For users of the WordPress platform can use SEO Friendly Images plugin, this plugin can help add an Alt image according to the keywords that the shot automatically.
7. Add Keywords in Content
According to my strategy the addition of keywords in the content are factors that are crucial in SEO, and will always be so. Enter relevant keywords with the following related keywords is a good SEO optimization practices, but also note the frequency of the use of keywords in the content being too much keyword stuffing in certain content will be considered a stuffing keywords could be bad on the SEO of your website.
Maximize the use of keywords is the most excellent copywriting form. Surely this will be very useful for your audience, and your website's SEO.
8. Build content that Discusses a topic in depth
We note that the current Google tend to prefer deep content in their search results, usually the content length. Very easy to make a simple text content as much as 400 words, and then mengoptimasinya for some particular keyword. It looks like Google is already aware of this.
If you currently have multiple short post article (400 words or less), the content is not likely to get a good position in search engines. If you want to get more traffic from these articles, maybe you need to fix it. There is really no standard sure to number of words in each article, but the content usually discuss a topic in depth can reach at least 1000 words or more.
9. Build a Related Content
Quite a lot of website owners who are trying to optimize a particular page to get traffic from some of the keywords a bit flaring at a time. In some cases this can we apply if some of these keywords are still very concerned. However, when some of these keywords is rather wide, it would be better if we build several different content and discuss in the focus of each keyword to be optimized.
Build a lot of interrelated content will be very good for your website's SEO campaign. In addition, it will also improve the experience your audience during your stay in your website/blog in your business. Include internal links inside each of your content, so that the reader can explore more content on your blog is.
As we have seen, some important elements in the SEO does not suffer changes over the years, while others experience a change. The important points that we can take from here is Google's purpose is always the same from year to year, which sought to give their users the most relevant search results with best content.
nice article.very helpful.
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